A body wash that does a deodorant's job, launched by LG H&H in April 2025, now ₩5,000 at Daiso and selling out online in Seoul. No seller on Amazon US when checked.
Brand: LG H&H (46cm brand)Updated 2026-10-21Checked 2026-10-14/15
The gap
0Amazon US sellers when searched “46cm deodorant”
$2.5MKR→US deodorant exports, Sep 2026 (from about zero a year earlier)
3.5Hwahae average of 5, 2026-10-15. SKU: not recorded; ratings can differ by scent
One search phrase only: a seller listing it as just “Korean body wash” would not show up. Not seen is not proof of never sold. Also listed on eBay (2 listings) and a few Korean cross-border shops when checked.
Price per 100 ml, Korea
Daiso225 ml · ₩5,000
₩2,222/100 ml
Kurly600 ml · ₩13,900
₩2,317/100 ml
LG Care Mall (Cooling)600 ml · ₩16,900
₩2,817/100 ml
Recommended retail600 ml · ₩19,900
₩3,317/100 ml
Computed from listed prices (₩ ÷ ml × 100), checked 2026-10-15. Different channels and sizes; for scale, not a quote.
Sold out on LG's own care mall (Clean Soap scent) and on Hwahae (Citrus scent) at the time of checking
LG Care Mall · 2026-10-15 · Hwahae listing · 2026-10-15
Brand claim · untested
The brand's own listings describe odor control of up to 24 h, a 99.9% antibacterial claim and a mildly acidic formula. Citeda has not tested or verified any of this, and does not endorse it
brand listings · 2026-10-15
Verified · primary source
Korea to US deodorant exports reached $2.5M in 2026-09, from about zero a year earlier (all deodorant, not only this brand)
Korea Customs Service export statistics · 2026-09
Reviews
Not enough public review data to call it: one rating on one Korean platform, one anecdotal skin report, and no counted themes yet. Selling out shows demand ahead of supply, but the rating is only middling.
Reviews counted so far: 0 (a pattern needs 30+). Read so far: rating only.
Skin irritationAnecdote · n=1 One reviewer reported a folliculitis-type reaction. One data point, not a pattern.
ScentNot yet assessed
Odor-control resultNot yet assessed
Leaking or packagingNot yet assessed
Authenticity or counterfeitsNot yet assessed
Value for moneyNot yet assessed
Counts and our own wording only. No review text or images are copied (platform terms). A theme is called a pattern only after at least 30 reviews are counted.
Still open
Case pricing and minimum order from LG H&H's export desk (not shared publicly)
Which channel is the authorized exporter, and whether stock bought elsewhere is gray-market
US regulatory status: facility registration, product listing and US responsible person (not verified)
Whether wording such as “99.9% antibacterial” is acceptable on a US cosmetic label or marketplace listing (not verified)
Shelf life, period after opening, and manufacture-date policy for export stock
Full ingredient list, English label and barcode (UPC/GTIN) status
Landed cost per case (freight and duty) against a target US shelf price
Whether the Daiso-only size can be exported or only the 600 ml line
Getting it
LG H&H already sells through Korean cross-border shops, so an export desk exists. Ask for case pricing via Citeda's inquiry form; Citeda does not sell, ship or take payment.
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