# 46cm Deodorant Body Wash: buyer brief A body wash that does a deodorant's job, launched by LG H&H in April 2025, now ₩5,000 at Daiso and selling out online in Seoul. No seller on Amazon US when checked. Brand: LG H&H (46cm brand) · Updated 2026-10-21 · Checked 2026-10-14/15 · Issue 01 ## The gap - Amazon US sellers when searched "46cm deodorant": 0 (2026-10-14/15) - One search phrase only: a seller listing it as just “Korean body wash” would not show up. Not seen is not proof of never sold. Also listed on eBay (2 listings) and a few Korean cross-border shops when checked. ## Price per 100 ml, Korea (computed) - Daiso: 225 ml, ₩5,000 = ₩2,222/100 ml (2026-10-15) - Kurly: 600 ml, ₩13,900 = ₩2,317/100 ml (2026-10-15) - LG Care Mall (Cooling): 600 ml, ₩16,900 = ₩2,817/100 ml (2026-10-15) - Recommended retail: 600 ml, ₩19,900 = ₩3,317/100 ml (2026-10-15) ## What we know - [Verified · primary source] 46cm brand launched by LG H&H on 2025-04-15 (Sources: LG press release 2025-04-15 ; Smart Today 2025-04-15 ) - [Reported · news] Daiso-only 225 ml deodorant body wash, two scents (Refreshing Herbal, Sparkling Citrus), ₩5,000 each, since early September 2025 (Sources: Wikitree 2025-09-04 ; fnnews 2025-09-02) - [Snapshot · dated check] Sold out on LG's own care mall (Clean Soap scent) and on Hwahae (Citrus scent) at the time of checking (Sources: LG Care Mall 2026-10-15; Hwahae listing 2026-10-15) - [Brand claim · untested] The brand's own listings describe odor control of up to 24 h, a 99.9% antibacterial claim and a mildly acidic formula. Citeda has not tested or verified any of this, and does not endorse it (Sources: brand listings 2026-10-15) - [Verified · primary source] Korea to US deodorant exports reached $2.5M in 2026-09, from about zero a year earlier (all deodorant, not only this brand) (Sources: Korea Customs Service export statistics 2026-09) ## Reviews Not enough public review data to call it: one rating on one Korean platform, one anecdotal skin report, and no counted themes yet. Selling out shows demand ahead of supply, but the rating is only middling. - Hwahae average 3.5/5 (2026-10-15) - SKU: not recorded; ratings can differ by scent - Reviews counted so far: 0 (a pattern needs 30+); read so far: rating only - Skin irritation: Anecdote · n=1. One reviewer reported a folliculitis-type reaction. One data point, not a pattern. - Scent: Not yet assessed - Odor-control result: Not yet assessed - Leaking or packaging: Not yet assessed - Authenticity or counterfeits: Not yet assessed - Value for money: Not yet assessed Counts and our own wording only. No review text or images are copied (platform terms). A theme is called a pattern only after at least 30 reviews are counted. ## Still open - Case pricing and minimum order from LG H&H's export desk (not shared publicly) - Which channel is the authorized exporter, and whether stock bought elsewhere is gray-market - US regulatory status: facility registration, product listing and US responsible person (not verified) - Whether wording such as “99.9% antibacterial” is acceptable on a US cosmetic label or marketplace listing (not verified) - Shelf life, period after opening, and manufacture-date policy for export stock - Full ingredient list, English label and barcode (UPC/GTIN) status - Landed cost per case (freight and duty) against a target US shelf price - Whether the Daiso-only size can be exported or only the 600 ml line ## Getting it LG H&H already sells through Korean cross-border shops, so an export desk exists. Ask for case pricing via Citeda's inquiry form; Citeda does not sell, ship or take payment. Canonical: https://citeda.com/p/46cm · JSON: https://citeda.com/data/briefs/prd_46cm-deodorant-body-wash.json Citeda, Seoul. Cite with a link.