{
  "id": "prd_46cm-deodorant-body-wash",
  "slug": "46cm",
  "type": "buyer_brief",
  "name": "46cm Deodorant Body Wash",
  "brand": {
    "id": "brd_lg-hnh",
    "name": "LG H&H (46cm brand)",
    "country": "KR"
  },
  "issue": "01",
  "updated": "2026-10-21",
  "checked": "2026-10-14/15",
  "one_line": "A body wash that does a deodorant's job, launched by LG H&H in April 2025, now ₩5,000 at Daiso and selling out online in Seoul. No seller on Amazon US when checked.",
  "signals": [
    {
      "id": "launch",
      "claim": "46cm brand launched by LG H&H on 2025-04-15",
      "confidence": "verified_primary",
      "sources": [
        {
          "name": "LG press release",
          "url": "https://lg.co.kr/media/release/28844",
          "date": "2025-04-15"
        },
        {
          "name": "Smart Today",
          "url": "https://www.smarttoday.co.kr/ko-kr/articles/78115",
          "date": "2025-04-15"
        }
      ]
    },
    {
      "id": "daiso",
      "claim": "Daiso-only 225 ml deodorant body wash, two scents (Refreshing Herbal, Sparkling Citrus), ₩5,000 each, since early September 2025",
      "confidence": "reported_secondary",
      "sources": [
        {
          "name": "Wikitree",
          "url": "https://www.wikitree.co.kr/articles/1078304",
          "date": "2025-09-04"
        },
        {
          "name": "fnnews",
          "date": "2025-09-02"
        }
      ]
    },
    {
      "id": "sold_out",
      "claim": "Sold out on LG's own care mall (Clean Soap scent) and on Hwahae (Citrus scent) at the time of checking",
      "confidence": "snapshot",
      "date": "2026-10-15",
      "sources": [
        {
          "name": "LG Care Mall",
          "date": "2026-10-15"
        },
        {
          "name": "Hwahae listing",
          "date": "2026-10-15"
        }
      ]
    },
    {
      "id": "claims",
      "claim": "The brand's own listings describe odor control of up to 24 h, a 99.9% antibacterial claim and a mildly acidic formula. Citeda has not tested or verified any of this, and does not endorse it",
      "confidence": "brand_claim",
      "sources": [
        {
          "name": "brand listings",
          "date": "2026-10-15"
        }
      ]
    },
    {
      "id": "export",
      "claim": "Korea to US deodorant exports reached $2.5M in 2026-09, from about zero a year earlier (all deodorant, not only this brand)",
      "confidence": "verified_primary",
      "sources": [
        {
          "name": "Korea Customs Service export statistics",
          "date": "2026-09"
        }
      ]
    }
  ],
  "prices_krw": [
    {
      "where": "Daiso",
      "size_ml": 225,
      "price": 5000,
      "date": "2026-10-15",
      "per100": 2222
    },
    {
      "where": "Kurly",
      "size_ml": 600,
      "price": 13900,
      "date": "2026-10-15",
      "per100": 2317
    },
    {
      "where": "LG Care Mall (Cooling)",
      "size_ml": 600,
      "price": 16900,
      "date": "2026-10-15",
      "per100": 2817
    },
    {
      "where": "Recommended retail",
      "size_ml": 600,
      "price": 19900,
      "date": "2026-10-15",
      "per100": 3317
    }
  ],
  "reviews": {
    "summary": "Not enough public review data to call it: one rating on one Korean platform, one anecdotal skin report, and no counted themes yet. Selling out shows demand ahead of supply, but the rating is only middling.",
    "confidence": "insufficient_data",
    "rating": {
      "platform": "Hwahae",
      "average": 3.5,
      "scale": 5,
      "date": "2026-10-15",
      "sku": "not recorded; ratings can differ by scent",
      "n": null
    },
    "coverage": {
      "reviews_counted": 0,
      "min_to_call_a_pattern": 30,
      "read": "rating only"
    },
    "themes": [
      {
        "theme": "Skin irritation",
        "status": "anecdote",
        "note": "One reviewer reported a folliculitis-type reaction. One data point, not a pattern."
      },
      {
        "theme": "Scent",
        "status": "not_assessed"
      },
      {
        "theme": "Odor-control result",
        "status": "not_assessed"
      },
      {
        "theme": "Leaking or packaging",
        "status": "not_assessed"
      },
      {
        "theme": "Authenticity or counterfeits",
        "status": "not_assessed"
      },
      {
        "theme": "Value for money",
        "status": "not_assessed"
      }
    ],
    "method_note": "Counts and our own wording only. No review text or images are copied (platform terms). A theme is called a pattern only after at least 30 reviews are counted."
  },
  "amazon_us": {
    "listings_with_seller": 0,
    "typed": "46cm deodorant",
    "autocomplete_shows": "46cm deodorant body wash",
    "checked": "2026-10-14/15",
    "note": "One search phrase only: a seller listing it as just “Korean body wash” would not show up. Not seen is not proof of never sold. Also listed on eBay (2 listings) and a few Korean cross-border shops when checked."
  },
  "open_questions": [
    "Case pricing and minimum order from LG H&H's export desk (not shared publicly)",
    "Which channel is the authorized exporter, and whether stock bought elsewhere is gray-market",
    "US regulatory status: facility registration, product listing and US responsible person (not verified)",
    "Whether wording such as “99.9% antibacterial” is acceptable on a US cosmetic label or marketplace listing (not verified)",
    "Shelf life, period after opening, and manufacture-date policy for export stock",
    "Full ingredient list, English label and barcode (UPC/GTIN) status",
    "Landed cost per case (freight and duty) against a target US shelf price",
    "Whether the Daiso-only size can be exported or only the 600 ml line"
  ],
  "getting_it": "LG H&H already sells through Korean cross-border shops, so an export desk exists. Ask for case pricing via Citeda's inquiry form; Citeda does not sell, ship or take payment.",
  "images": {
    "note": "Brand product photo credited to LG H&H; removed on request.",
    "credit": "LG H&H"
  }
}