Seoul watchlist
What Seoul is watching and buying, between issues. Updated 2026-10-27.
Themes this month
Ranked by views of the top Korean YouTube videos on each theme (last 30 days to 2026-10-27, Korean YouTube search by views). Views show attention in Korea, not sales.
Retail1.76M views, top videos
The ₩5,000 Daiso shelf
Three of the month's biggest Korean beauty videos are about Daiso body, fragrance and cream finds. Daiso is also where the 46cm body wash sells at ₩5,000.
- 백화점향이 다이소에서 난다고?쏙픽 · 2026-10-14 · 809k views
- 다이소에 명품 향수보다 좋은 향이 있다고?생활비타민 · 2026-10-16 · 597k views
- 올영 5만원 크림이 다이소에선 5천원? 피부과 원장 원픽! 다이소 크림핫한걸 · 2026-10-01 · 352k views
- Related
- 46cm buyer brief
Body · Fragrance1.20M views, top videos
Scent as skincare
Body creams, hand creams and body mists are being sold as a replacement for perfume: lasting scent, pitched as a 'natural skin smell'.
- 홍진경이 사비 털어 바르자마자 피부 싹 바뀌어서 난리 났다는 사치품 정체세모셀럽 · 2026-10-04 · 720k views
- 잔향이 도대체 며칠이나 가는거야? 향수 대신 바르는 향 바디크림꽁꽁템 · 2026-10-05 · 269k views
- 지나갈때마다 좋은향나는 여배우 핸드크림뷰티조아 · 2026-10-13 · 109k views
- 😱" 이민정이 한 번에 5개씩 산다는 소름 돋는 향수 대용 핸드크림, "향수 뭐 쓰냐 질문 100번 받는 법"쇼곰 SHOW_GOM · 2026-09-30 · 105k views
- Export data
- Perfume exports to the US +215% year on year (HS 330300, Jul–Sep 2026, Korea Customs Service)
Hair0.97M views, top videos
Scalp and hair-loss care
Shampoo and scalp videos keep topping view counts. The creators' own roundups name these Korean brands: Ryo, Aryunchae, Kundal, Dr.Groot, J.SOOP.
- 탈모 8년차, 이제야 후회되는 몇가지스완SWAN_현실남자관리 · 2026-10-08 · 495k views
- 2026 샴푸 1위는? 두피&모발 고민별 30여종 성분, 효과 비교 추천, 비추천 I BEST SHAMPOOS by Directorpi디렉터파이 · 2026-10-12 · 303k views
- 청담헤어쌤 추천 TOP 3 샴푸#샴푸#샴푸추천단발태후 danbal_taehoo · 2026-10-12 · 171k views
- Export data
- Shampoo exports to the US +88% and other hair preparations +81% year on year (HS 330510 and 330590, Jul–Sep 2026)
- Korean brands named
- Ryo, Aryunchae, Kundal, Dr.Groot, J.SOOP Amazon US: not checked yet
Body0.30M views, top videos
The shower and bath ritual
Salt scrubs, body scrubs and scented hand and body lotions in 'what's in my bath' videos. Korean brands named in them: Torhop, Loha's Hill, Kuoca, Laundry You.
- 대중목욕탕은 부끄러웡🫧 집에서 사우나 하고싶은 사람~?♨️ 20년 재구매 목욕템 알려드려용🧼(Eng)헤이즐 Heizle · 2026-10-03 · 175k views
- 자기관리 개빡센 언니들의 왓츠 인 마이 목욕템🫧 | 10년차 뷰티모델언니, 몸매관리끝판왕 8년차 필라테스쌤, 그리고 몽그랑 주인장까쥐!몽그랑 · 2026-10-08 · 122k views
- Export data
- Liquid skin cleansers exports to the US +31% year on year (HS 340130, Jul–Sep 2026)
- Korean brands named
- Torhop, Loha's Hill, Kuoca, Laundry You Amazon US: not checked yet
Products checked against Amazon US
Not seen on Amazon USmen's base / cover lotion
B.READY True Tone Cover Lotion 24H
B.READY · 40 ml
- Seoul list price
- ₩32,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- Query “B.READY True Tone cover lotion”: no B.READY result on the first page. Checked 2026-10-26
Ask about this product →
Brand there, this product not seencushion foundation
Wakemake Skin Perfecting Cover Cushion (Hello Kitty edition)
Wakemake · 15 g × 2
- Seoul list price
- ₩36,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- Wakemake sells an eyeshadow palette on Amazon US; this cushion was not seen. Checked 2026-10-26
Ask about this product →
Brand there, this product not seencushion foundation
APRILSKIN Hero Cushion 2.0
APRILSKIN · 12 g
- Seoul list price
- ₩33,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- APRILSKIN sells on Amazon US; the Hero Cushion 2.0 was not seen. Checked 2026-10-26
Ask about this product →
Brand there, this product not seensun BB cream
goodal Heartleaf Blemish Cover Sun BB
goodal · 50 ml + 25 ml
- Seoul list price
- ₩22,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- goodal sells other products on Amazon US (a sunscreen, a serum); this BB was not seen. Checked 2026-10-26
Ask about this product →
Not seen on Amazon USmen's skincare
IOPE Men Perfect Solution All-in-One
IOPE · 120 g
- Seoul list price
- ₩42,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- Query returned only 2 results, none of them IOPE Men. Checked 2026-10-26
Ask about this product →
Not seen on Amazon USlashes
fillimilli no-glue point lash
fillimilli
- Seoul list price
- ₩8,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- No fillimilli result on the first page. Checked 2026-10-26
Ask about this product →
Brand there, this product not seenlip
CLIO Crystal Glam Balm
CLIO
- Seoul list price
- not recorded Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16
- Amazon US
- CLIO sells on Amazon US, including the Crystal Glam Tint; the Glam Balm was not seen. Checked 2026-10-26
Ask about this product →
1 early listinglip
LAKA Perfect Twin Lip
LAKA · 4.7 g + 4.2 g
- Seoul list price
- ₩22,000 Korean consumer retail price, not wholesale · Olive Young KR, checked 2026-10-16 · Olive Young page
- Amazon US
- One listing seen on 2026-10-26 with very few ratings: early, not a gap any more. Checked 2026-10-26
Ask about this product →
Seoul prices are Olive Young KR list-price snapshots from 2026-10-16: Korean consumer retail prices, not wholesale, and they move daily. Amazon status is one public search per product on 2026-10-26. “Not seen” is not “never sold”. Wholesale prices and minimum orders are not public, so none are shown. We store no review text, ratings or images.
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