Sold out online · Seoul01LG H&H
46cm Deodorant Body Wash
Body wash that does a deodorant's job. 4 scents, 600ml.
Free monthly · From Seoul
What Seoul is buying,
before America does.
SeoulNew York
A free monthly for US K-beauty retailers and online sellers: products rising in Korea, checked in Seoul, with their Amazon US status and who can supply them.
Free. One email a month. Unsubscribe anytime.
Read the latest issue first, no signup →
Checked in Seoul by Sean Lim · Korea Customs data, creator video, Amazon US search, store visits
Seoul hits already on Amazon US · Oct 16
Rising in Seoul nowNot on Amazon US yet
Sold out online · Seoul01
0 on Amazon US · Oct 14–1502CLIO
Healing Bird Revive No-Wash Treatment
Leave-in hair treatment. No rinse, 200ml.
0 on Amazon US · Oct 14–1503Tamburins
Tamburins
Perfume, perfume hand, balm. Gentle Monster's fragrance house.
1 on Amazon US · Oct 202604BORNTOSTANDOUT
BORNTOSTANDOUT
Niche perfume: Oud Candy, Sugar Addict, Dirty Milk.
Not searched yet05Noprob, Klairs, EGA
Collagen gel masks (Noprob, Klairs, EGA)
Overnight gel masks. Noprob, Klairs, EGA.
Page two on Amazon06Beauty of Joseon
Beauty of Joseon Stay Fresh Tone-Up, Purple SPF50+
Tone-up sunscreen SPF50+, purple. 50ml.
Sold out online · Seoul01LG H&H
46cm Deodorant Body Wash
Body wash that does a deodorant's job. 4 scents, 600ml.
0 on Amazon US · Oct 14–1502CLIO
Healing Bird Revive No-Wash Treatment
Leave-in hair treatment. No rinse, 200ml.
0 on Amazon US · Oct 14–1503Tamburins
Tamburins
Perfume, perfume hand, balm. Gentle Monster's fragrance house.
1 on Amazon US · Oct 202604BORNTOSTANDOUT
BORNTOSTANDOUT
Niche perfume: Oud Candy, Sugar Addict, Dirty Milk.
Not searched yet05Noprob, Klairs, EGA
Collagen gel masks (Noprob, Klairs, EGA)
Overnight gel masks. Noprob, Klairs, EGA.
Page two on Amazon06Beauty of Joseon
Beauty of Joseon Stay Fresh Tone-Up, Purple SPF50+
Tone-up sunscreen SPF50+, purple. 50ml.
Latest issue
This month's picks, checked in Seoul.
Amazon US checks, each with a date. Check supply and Sean confirms availability in Seoul and asks the brand or its distributor who can sell to the US, and on what terms. No fee; Citeda doesn't sell or ship.
Issue 01 · October 2026What Seoul Is Buying Right Now46cm Deodorant Body Wash (LG H&H). Sold out in Seoul. 0 listings on Amazon US.6 products · checked Oct 14–15 · Read the issue →
LG H&H46cm Deodorant Body WashBody wash that does a deodorant's job. 4 scents, 600ml.Amazon US searched "46cm deodorant", Oct 14–15, 2026
Sold out online · SeoulRead
CLIOHealing Bird Revive No-Wash TreatmentLeave-in hair treatment. No rinse, 200ml.Amazon US searched "healing bird", Oct 14–15, 2026
0 sellers on Amazon USRead
TamburinsTamburinsPerfume, perfume hand, balm. Gentle Monster's fragrance house.Amazon US searched "tamburins", Oct 14–15, 2026
0 sellers on Amazon USRead
BORNTOSTANDOUTBORNTOSTANDOUTNiche perfume: Oud Candy, Sugar Addict, Dirty Milk.Amazon US checked Oct 2026
1 seller on Amazon USRead
Noprob, Klairs, EGACollagen gel masks (Noprob, Klairs, EGA)Overnight gel masks. Noprob, Klairs, EGA.
Not searched yetRead
Beauty of JoseonBeauty of Joseon Stay Fresh Tone-Up, Purple SPF50+Tone-up sunscreen SPF50+, purple. 50ml.
Page two on AmazonRead
Issues
One page a month. They add up.
Issue 01October 202646cm Deodorant Body Wash · Healing Bird Revive No-Wash Treatment · TamburinsRead →
Issue 02November 2026In progress · first week of NovemberSubscribe to get it
About
A research desk in Seoul, not a trend blog.
I'm Sean Lim. Every month I run each candidate through four gates before it earns a place in the issue. Fail one and it doesn't run.
No brand pays to be included, and Citeda doesn't sell, ship or take payment. Every number links to a named source in the issue and the data file.
Sean LimFounder · Seoul
37.53° N, 126.99° E · Yongsan-gu
- 01Export momentum. Korea Customs Service export value to the US by HS code (3303 perfume, 3304 skin and makeup, 3305 hair, 3307 body), month over month.
- 02Creator velocity. Views and upload counts on Korean beauty creators' videos, last 30 days against the 30 before, with brand and product read from the titles.
- 03The Amazon gap. The exact product name typed into Amazon US: does the search box suggest it, and does page one have a seller? Dated, one query per product.
- 04Seoul reality check. Whether it is on the shelf and in stock at Olive Young, Daiso and the brand's own shop, recorded with the date.
Then, if you want it
Check supply: who can actually sell it to you.
1You pick a product and send a quantity.
2I ask the brand's export desk or its US distributor who can sell to the US.
3You get back stock status, case pricing and MOQ if they share it, and lead time. Within 2 business days.
US sellers & buyers
See it before it's on Amazon.
See something you'd stock? Request a supply check. I confirm stock in Seoul and ask the brand who can sell to the US. No fee.
Subscribe freeKorean brands
Have something the US doesn't yet?
Readers stock K-beauty in the US. Tell me what you make. Korean or English.
한국 브랜드이신가요? 한국어로 편하게 문의해 주세요.
Write to SeanNext issue · first week of November
Next month's gaps, and what happened to this month's picks.
Monthly. Free. Unsubscribe anytime. Privacy